Looking at this stat, we quickly learned that Q3 is already seeing higher percentages of PLAs over Q2, which we previously reported on. In October, over 80% of keywords contained PLAs in three of the verticals analyzed. The lesson? Retailers operating in these categories need to take full advantage of PLAs or risk losing revenue over the holidays.
You may remember from previously published stats that the Household vertical also ranks among the highest for Ad Copy Variations, and PPC Spend.
This latest statistic comes from The Search Monitor's PLA Report and shows the percentage of keywords that have Product Listing Ads (PLA’s) across thirteen verticals—apparel, automotive, beauty, electronics, entertainment, flowers and gifts, health and nutrition, hobbies, household, office supplies, sports and fitness, and telecom. PLAs are search ads generated based on relevance that include product information including image, price, and merchant name.
The Search Monitor’s PLA report allows you to see:
- Which sellers are appearing on PLAs
- Their product description
- Product Price
- Ad location and Rank
- And How often a seller’s ad is appearing