Affiliate Marketing is Booming on Twitter

Check out this article from our CEO, Lori Weiman about the use of Twitter as a marketing channel for Affiliate marketers...

Affiliates are using Twitter to promote offers from merchants. Yes I am stating the obvious. What most of us don’t realize is how often this occurs, the tactics used by affiliates, and why it’s important to monitor the tweet content.

Frequency Of Affiliate Tweets

Affiliates tweet a lot. Affiliates tweet an average of 120,000 times per week. Sixty to seventy percent of all affiliates use social media and 47% of all affiliates use Twitter — these stats via The Search Monitor and Affiliate Benchmarks.

Affiliates like Twitter because it’s free and it’s very easy to get started. It takes just a few minutes to create a Twitter account. You also don’t need a large following to get noticed, which means an affiliate can start tweeting and getting results instantly.

The trick is using hashtags within the tweet. Hashtags are similar to keywords in a search engine. Twitter users can follow hashtags or run specific searches for hashtag content.

Read the rest @ MarketingLand.com (a sister company of Search Engine Land):
Affiliate Marketing is Booming on Twitter

Affiliate Summit West - Meet Us at Table K

If you missed us at Search Insider Summit last month in Park City, don't worry, you can catch The Search Monitor team in action at Affiliate Summit West. We'll be at Table K in the meet market. Hope to see you there!

Check out our ad on page 51 of FeedFront Magazine - the official show guide for Affiliate Summit!

New Release: Shopzilla and Pricegrabber Added to Shopping Monitor

Shopping Monitor now includes Shopzilla and Pricegrabber!

Shopping Monitor provides competitive share of voice, page share, ratings history, and rank data on sellers and items across Google Products, Shopzilla, and Pricegrabber. Shopping intelligence data is available for the following markets, as supported by each shopping engine: USA, UK, Australia, Germany, France, Japan, China, Italy, The Netherlands, Spain, Canada, Mexico, and Brazil.

Reports & Features:

• Items Report. View items, listing description, rank, price, and shipping offers.
• Seller Report. View sellers, features like Google Checkout, ratings and reviews.
• Seller SOV Chart. Chart share of voice statistics for sellers.

Read the Press Release Here:
The Search Monitor Adds Shopzilla, Pricegrabber to Shopping Intelligence Tools

How to Use Shopping Monitor
To use Shopping Monitor, you need to add the desired shopping engines to your campaigns.
Go to Campaign Setup --> Edit Campaign --> Select Shopping Engines --> Add Keywords (if needed) --> Click Save

Register for Training Here:

• Tuesday November 15 @ 10 am est.
• Wednesday November 16 @ 2 pm est.

Training is available for The Search Monitor clients.

The Search Monitor Adds Twitter Monitoring, Selected by LinkShare as its Preferred Vendor

The Search Monitor, a leading provider of real-time market intelligence tools, added Twitter monitoring to its affiliate compliance platform. The Search Monitor now captures and analyzes tweets that contain links from over 50 different affiliate networks.

LinkShare, one of the largest affiliate networks in the world, selected The Search Monitor as its preferred vendor for Twitter monitoring. Read the Press Release.

Did you Know that...

• Affiliates tweet around 120,000 times per week!
• 60-70% of all affiliates use social media
• 47% use Twitter

>> Click Here to Learn More About the Features Available with Twitter Monitoring.

Affiliate Summit Meet Market Table 135

The Search Monitor is attending Affiliate Summit East - Meet Market Table 135! Check out our ad, pg 55, and mention in Geno Prussakov's article, pg 33, in the FeedFront Magazine. Email us to schedule time to meet.

Search Engine Strategies - We'll Be There

Meet with us at Search Engine Strategies in San Francisco. To schedule time in advance, Send us a note or contact your AE. See you there!

New Affiliate, Organic, and Reports Features

Affiliate Monitor - New Features

• Affiliate Profiles. Every affiliate, yours and your competitors’, now has a profile.  Each profile includes:
• Aliases: URLs used as display URLs, landing page URLs, & URLs in the redirect string PLUS other associated affiliate ID’s,
• Merchants:  All associated merchants found in your account,
• Contacts & Comments:  User generated contacts & comments with optional anonymous sharing,
• Threat Level:  threat level based on URL hijacking and/or trademark bidding behavior across our entire community of clients.
• Replacement:  Affiliate Profiles have replaced the Affiliate List Details report.
• Commission Junction API Integration. CJ customers who have an API Key can now integrate it into your account.
• Use:  We will use this information to update Affiliate Profiles with the domains registered to each CJ affiliate. 
• Financial information cannot be viewed or gathered.  This data is private and is not shared across clients.
• Rank Policy Enhancements. Get alerts when specific affiliate adverters are ranked above or below you.
• Set-up:  To set up a rank policy for above/below comparisons to yourself, use a new field in custom reports called ‘Competitor Position’.
• Shopping Engine Affiliate Programs.  We’ve added the following CSE programs so you can easily view sub-affiliate relationships:
• Bizrate, Beso, Shopping.com, Pricegrabber, Nextag, Dealtime, and Shopzilla.
• Diagnostics for Your Own Affiliates.  You may have seen a field called ‘My Affiliate?’ in the restricted keywords report.  This field isolates the list of affiliate advertisers to only those who are sending traffic to your website.  You can now gain access to this field in Custom Reporting as well.

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Reports – New Features

• Email /Scheduling UI Reports. Click on the scheduling icon in the options area of each report to access the following new features:
  
• Email. Email any report to anyone using your own messaging,
• Automate. Automate any report on a schedule,
• Save report views.  If you always run a specific version of a report, you can save it, and re-run it.
• Attachment Style.  Choose to attach reports to emails as an attachment or to embed a link to the report
• New Date Options. All reports now have relative date ranges available like today, yesterday etc.
• Custom Reports – New Ad Copy.  Use the ‘New Ad Copy’ column for paid search to flag new versions of ad copy.

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Charts – New Features

• Organic Single Line Chart.  Quickly chart organic rank, page share, and keyword reach.
• PPC Share of Voice Chart.  Stacked bar chart that converts market share into a share of voice statistic.
• Competitor Domain Count.  New statistic that charts the number of competitors. Can be found on the single line chart.

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Backend Enhancements
Multiple data warehouse and crawling updates were released to improve report load time, to reduce report latency, and to greatly improve crawling reliability.