Affiliate Recruitment List - Thousands of Affiliates

In 2011, we began compiling a list of affiliates and made this list available exclusively to subscribers to our core compliance monitoring tools.  On February 27, 2013, we announced that the Ultimate Affiliate Recruitment List is now available as a one-time download for affiliate managers to use for recruitment and affiliate screening.  Read the press release.

The Ultimate Affiliate Recruitment list is a downloadable list of over 20,000 affiliates, across more than 50 affiliate networks, with ratings based on marketing tactics, marketing channels used, and merchant affiliations.   GET A DEMO HERE!

The List is available as a one time download OR on an ongoing subscription basis which includes daily list updates.

Uses for the Ultimate Affiliate Recruitment List include:

• Recruitment - Identify new affiliates to recruit 
• Screening - Screen applicants based on their tactics and threat levels 
• Validation of Suspicious Activity - Compare suspicious activity against the list to validate if behaviors are isolated or recurring

The Ultimate Affiliate Recruitment List is available as a one-time download or as a subscription and includes:

•     More than 20,000 affiliates who advertise on search engines and/or use Twitter, across 50+ affiliate networks
•     List of merchants promoted by each affiliate
•     Affiliate IDs across multiple networks
•     URLs used
•     Twitter IDs used
•     Media channels used: Search and Social media
•     Sample tweets
•     Threat ratings based on compliance with direct linking and trademark/brand bidding rules: low, medium, high, and extreme.
•     Links to detailed profiles

Coupon Code Monitoring is Live

On February 27, 2013, we announced that Coupon Monitoring is now available through The Search Monitor reports.   We are able to detect when affiliate marketers use coupon codes without permission to drive traffic through coupon web sites.   Read the press release.

The use of coupon codes is an effective marketing tactic for online retailers. However, much of the time those codes are meant only for use in campaigns outside of the affiliate marketing channel or for specific authorized affiliates. When those codes are acquired by unauthorized affiliates and used on coupon code sites, unexpected volume is created, leading to diminished profit for the retailer.  Another down side to this practice of publishing unauthorized coupon codes is brand detriment, which can occur if affiliates use coupon codes that no longer work. When a consumer tries to redeem one of these “broken” codes and it doesn’t work, a bad consumer experience occurs.

Customers can enter coupon codes when setting up their campaigns.  The coupon codes are then monitored on coupon websites.  If a code is published, it will appear in reporting and an email alert will be sent.

Meet Us at Affiliate Summit West Jan. 13-15

We'll be in Las Vegas Jan. 13-15 for Affiliate Summit West and would love to chat with you if you'll be attending. Please email Art Vigil to set up a time or just drop by and see us in the Meet Market at Table #82.

November conferences and trade shows

It's going to be a busy next few weeks for The Search Monitor. Our sales teams will be at ad:tech in New York, SES in Chicago and Search Insider Summit in Park City, Utah. If you will be attending and would like to chat, please email Art Vigil, our VP of Sales. Safe travels, and here's to racking up those frequent flyer miles.

Nearly 70% of Affiliates Brand Bid on Paid Search

We recently did some research and published some interesting data regarding affiliate behavior on paid search. We found that almost 70 percent of affiliate marketers are brand bidding in the paid search channel. If you have an affiliate program and you allow your affiliates to brand bid, that's great. If you don't allow this type of activity, it could mean that affiliates are taking money out of your pocket. Check out the chart below and go here to see the press release.

New Faces and Places at The Search Monitor

New Faces
We are looking to add a new face on the development team. Check out the job description.

New Places

The Search Monitor team will be at Affiliate Summit East (Table 88) and SES San Francisco (Booth 1964) in August. If you'll be attending either of these shows and would like to meet, please drop Art Vigil an email.

Another Note

For all you affiliate advertisers and publishers out there, please take few minutes to take the Affiliate Benchmarks survey. Just for completing the survey, you'll receive a free copy of the results.

The Search Monitor Is at Linkshare Symposium New York

CEO Lori Weiman and Sr. Account Manager Danielle Oldham will be at Linkshare Symposium New York for the next two days. We would love to see you there. If you would like to set up a meeting, please email Lori or Danielle directly.