Check out this article from our CEO, Lori Weiman about the use of Twitter as a marketing channel for Affiliate marketers...
Affiliates are using Twitter to promote offers from merchants. Yes I am stating the obvious. What most of us don’t realize is how often this occurs, the tactics used by affiliates, and why it’s important to monitor the tweet content.
Frequency Of Affiliate Tweets
Affiliates tweet a lot. Affiliates tweet an average of 120,000 times per week. Sixty to seventy percent of all affiliates use social media and 47% of all affiliates use Twitter — these stats via The Search Monitor and Affiliate Benchmarks.
Affiliates like Twitter because it’s free and it’s very easy to get started. It takes just a few minutes to create a Twitter account. You also don’t need a large following to get noticed, which means an affiliate can start tweeting and getting results instantly.
The trick is using hashtags within the tweet. Hashtags are similar to keywords in a search engine. Twitter users can follow hashtags or run specific searches for hashtag content.
Read the rest @ MarketingLand.com (a sister company of Search Engine Land):
Affiliate Marketing is Booming on Twitter